It never fails. Someone comes through the door (alright not a literal door but into our online space) looking despondent, despairing of life and getting ready to walk the plank. Before they jump and say goodbye to this cruel onlien world they are ready to vent and fume. The problem? Nothing works. They can’t get the traffic they wanted and their last try was social networks. The so called fact that has put them over the edge? That social networking doesn’t work. Did they have to give up on life and traffic no – they could have just accepted social netowrks for what they are.
The number one reason most people come to us worn out and claiming online publishing, blogging and marketing doesn’t work, even with social networks to get the word out about their space, is that they aproach it for what it never was to begin with. Lean forward Matey
SOCIAL NETWORKS ARE NOT ADVERTISING PLATFORMS. SOCIAL NETWORKS ARE SOCIAL PLATFORMS
At parties people socialize. Only obnoxious people spend all the time talking about themselves or selling their wares. Even if your Facebook is about a paricular subject or product rather than always talking about your product or your blog. Talk to people and about the things that convernthem. Engage on related issues EVEN IF THEY ARE SLIGHTLY DIFFERENT THAN WHATS ON YOUR BLOG. In social settings people care that you care about what interests them. As you know w ealways give example son the art of the blog. So heres an example of a companies Facebook Page that is as dry as chip. Its from the worse bank I have ever had to deal with in my life – Regions Bank
Now to be fair they try every now and again but if this were a bank that didn’t have advertising and a very large base they would die. They get traffic to their facebook page not from their FB page (see our article on traffic boomerangs not to go chasing). You get no sense that Regions bank cares about you – which is probably a good thing since they don’t