FaceBook and The Party Crashers

It never fails.  Someone comes through the door (alright not a literal door but into our online space) looking despondent, despairing of life and getting ready to walk the plank.  Before they  jump and say goodbye to this cruel onlien world  they are ready to vent and fume.  The problem?  Nothing works. They can’t get the traffic they wanted and their last try was social networks.  The  so called fact that has put them over the edge?  That social networking doesn’t work.   Did they have to  give up on life and traffic no – they could have just accepted social netowrks for what they are.  

The number one reason most people come to us worn out and claiming  online publishing, blogging and marketing doesn’t  work, even with social networks to get the word out about their space,  is that  they aproach it for what it never was to begin with. Lean forward Matey

SOCIAL NETWORKS ARE NOT ADVERTISING PLATFORMS.  SOCIAL NETWORKS ARE SOCIAL PLATFORMS 

At parties people socialize.  Only obnoxious people spend all the time talking about themselves or selling their wares. Even if your Facebook is about a paricular subject or product rather than always talking about your product or your blog.  Talk to people and about the things that convernthem. Engage on related issues EVEN IF THEY ARE SLIGHTLY DIFFERENT THAN WHATS ON YOUR BLOG.  In social settings people care that  you care about what interests them.   As you know w ealways give example son the art of the blog. So heres an example of a companies Facebook Page that is as dry as chip. Its from the worse bank I have ever had to deal with in my life – Regions Bank

https://www.facebook.com/RegionsBank/

Now to be fair they try every now and again but if this were a bank that didn’t have advertising and a very large base they would die.  They get traffic to their facebook page not from their FB page (see our article on traffic boomerangs not to go chasing).  You get no sense that Regions bank cares about you – which is probably a good thing since they don’t


What You Blog Needs is Swag? Heres Four that Bounce

Developing your voice is probably one of the best things you can do to become a successful blog.  Its not just what  you say or how your report  on things. Its the way you say it. People want to be both informed and entertained at the same time in opinion pieces. Theres a time for straight news of course and people tend to like that without flavor. However,  if you state your point of view or you are discussing an issue that is  not  “just the facts maam” then you rcoice is all important to gather regular readers.

Look at this way.  The web is full of pages that just report the facts.  How do you gain readers against huge news organizations that can cover facts much faster and more in depth than you?  You can give a point of view that they can’t and you can engage in the very kind of entertainment that the news organizations generally try to seperate from their news.  As is our habit though  theres no way for us to just describe flavor and point of view so instead of talking it here are four blogs that show it and aregrowing because of it.